[Asis-l] NFAIS Webinar Series

Jill O'Neill jilloneill at nfais.org
Wed Oct 5 15:55:46 EDT 2011

NFAIS Webinar Series: Successful Strategies for Email and Social Media
Marketing.   Register for All Three and Receive a 25% Discount.

With Email marketing becoming ubiquitous, the competition for capturing a
reader's eye, and interest, has escalated.  The need to utilize the most
effective techniques has never been greater, especially in these difficult
economic times. As a result, the National Federation of Advanced Information
Services (NFAIST) is offering a webinar series that will focus on improving
and evaluating e-mail marketing techniques in addition to building an
effective social media plan.  The webinars will be hosted by FulcrumTech, a
premier full-service email-marketing agency based in the Philadelphia area. 

--Email Marketing Part I: Five Secrets to Email Marketing Success will be
held on October 19, 2011 from 11:00am - 12:30pm, EST. Hosted by Mitch
Lapides, President, FulcrumTech, this session, will teach you five specific
ways to drive dramatically improve results and return-on-investment (ROI)
from your email-marketing campaigns.  He will also share important tips
about how to best grow a high quality email list that keeps you in
compliance with U.S. and European laws and delivers top results. Finally,
the session will include a live email optimization - FulcrumTech experts
will review several emails submitted by webinar participants and provide
feedback on how to improve them.

--Email Marketing Part II: How to Maximize Your Email Marketing ROI will be
held on December 6, 2011 from 11:00am - 12:30pm, EST.  Again hosted by Mitch
Lapides, this session will teach you how to measure and quantify the current
state of your email program and then determine which combination of changes
will have the biggest impact on your return-on-investment.  Mitch will also
offer numerous tricks for improving open, click-through, and conversion
rates to realize the improvements you are looking for.  You'll walk away
with more than 17 tips, plus access to a proven ROI model that you can use
back at the office to determine the best course of action for your specific

--Building Your Social Media Plan will be held on January 25, 2012, from
11:00am - 12:30pm, EST.  Hosted by Cari Sultanik, Director, Interactive
Account Management at FulcrumTech, this session will teach you what you need
to do before launching a social marketing campaign on Facebook, Twitter
and/or YouTube.  This will include how to identify your audience, define
meaningful objectives, craft a strategy that puts people first, develop
success factors by which you will gauge your progress, and then determine
the technology you will need to put the pieces together.  The session will
also touch on the tools you can use to manage your social media program -
alone or as part of a marketing team - so that you can still focus on your
full-time job. You'll also walk away with a list of resources to help you
learn more about social marketing on your own without having to sift through
a myriad of articles, blogs and books to find the gems. 

If you or your staff want to evaluate your email marketing campaigns,
justify improvements, and ensure that your social media message is exactly
what you want it to be, register for one or all of the webinars today.
For a single webinar individual NFAIS members pay $95, Sister Society
members pay $105, and non-members pay $115.  Register 3 or more and NFAIS
member organizations pay $245, Sister Society members pay $265, and
non-member organizations pay $285. 

Register for the entire series and receive a 25% discount! The registration
form and speaker biographies can be accessed at:

For more information contact:  Jill O'Neill, NFAIS Director, Communication
and Planning, 215-893-1561 (phone); 215-893-1564 (fax);
mailto:jilloneill at nfais.org or go to http://www.nfais.org/.

NFAIS: Serving the Global Information Community

Jill O'Neill
Director, Planning & Communication
(v) 215-893-1561
(email) jilloneill at nfais.org

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