[Asis-l] PostRank™ > Online Content Ranking

gerrymck gerry.mckiernan at gmail.com
Mon Sep 7 14:41:43 EDT 2009


A Major WeekEnd Discovery !


PostRank™ is a scoring system developed by AideRSS to rank any kind of
online content, such as RSS feed items, blog posts, articles, or news
stories. PostRank is based on social engagement, which refers to how
interesting or relevant people have found an item or category to be.

Examples of engagement include writing a blog post in response to
someone else, bookmarking an article, leaving a comment on a blog, or
clicking a link to read a news item.

PostRank measures engagement by analyzing the types and frequency of
an audience's interaction with online content. An item's PostRank
score represents how interesting and relevant people have found it to
be. The more interesting or relevant an item is, the more work they
will do to share or respond to that item so interactions that require
more effort are weighted higher.

PostRank scoring is based on analysis of the "5 Cs" of engagement:
creating, critiquing, chatting, collecting, and clicking. By
collecting interaction engagement_metrics in these categories the
overall engagement score is calculated and the PostRank value is

The 5 Cs of Engagement

The strongest form of engagement is demonstrated by using an item as
inspiration to create your own, for example, writing your own blog
post that responds to or refutes someone else's blog post. Creation
requires the most thought and investment of time, actively generates
conversation, and therefore indicates the highest level of engagement.

Reading a blog post and then leaving a comment requires an investment
of time, thought and effort (or sometimes just typing and
name-calling...), and is a form of conversation. However, it requires
less effort than writing a whole blog post. So while it is an
important action, it does not indicate as much engagement as Creating.

Sharing and discussing information can often be started with one
click, so it doesn't require a major investment of effort. However, a
desire to share is a strong indication of relevance, and the act of
sharing and its ensuing discussion are acts of conversation. Use of
social media applications like Twitter encourage both the sharing of
information and the resulting conversations. As a result, social media
"chatting" indicates a good level of engagement.

Bookmarking or submitting items to social sites also tend to be
"one-click" actions. They are intentional acts of archiving and
sharing, but don't require much time or effort. However, the sharing
that occurs often sparks conversations, so Collecting does demonstrate
some engagement.

Activities like clicks and page views indicate lower engagement
because they're passive interactions. Clicking a link to read a blog
post doesn't require much work, and you're not giving anything back
except your reading time. It is an intentional act, however, and thus
indicates a mild level of interest and engagement. Which may grow
after the item is read.


Engagement Sources We Track

Engagement sources evolve as new and interesting ways of interacting
with with online content evolves. Here are several examples of
engagement data sources that are included in PostRank:

Views - Real-time > Pageviews within RSS readers and via PostRank widgets

Clicks - Real-time > Clicks within RSS readers and via PostRank widgets

Comments - Periodic updates > The number of comments on the item

Google Trackbacks - Periodic updates > The number of links to the item
from other websites

FriendFeed - Real-time >The number of comments and likes on the item

Digg - Real-time > The number of diggs, and comments on the item

Reddit - Real-time > The number of comments and votes (up and down) on the item

Tumblr - Real-time > The number of Tumblr mentions

del.icio.us - Real-time > The number of bookmarks saved

Ma.gnolia - Real-time > The number of bookmarks saved

Diigo - Real-time > The number of bookmarks saved

Furl - Real-time > The number of bookmarks saved

Twitter - Real-time > The number of Twitter mentions

Jaiku - Real-time > The number of Jaiku mentions

Identi.ca - Real-time > The number of Identi.ca mentions

Brightkite - Real-time > The number of Brightkite mentions

Twit Army - Real-timec > The number of Twit Army mentions

Blip - Real-time > The number of Blip mentions

Feecle - Real-time > The number of Feecle mentions

MexicoDiario - Real-time > The number of MexicoDiario mentions

All Appropriate Links Available From

[ http://tinyurl.com/kku8oy ]

BTW: Many Of My Blog Postings On Scholarship 2.0 Have Achieved 'Best
Posts' Ratings
(Including Several Original Content Posts [:-)]

eNJoY !


Gerry McKiernan
Associate Professor
Science and Technology Librarian
Iowa State University Library
Ames IA 50011

gerrymck at iastate.edu

There Are No Answers, Only Solutions / Olde Irish Saying

The Future Is Already Here, It's Just Not Evenly Distributed /
Attributed To William Gibson, SciFi Author / Coined 'Cyberspace

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