[Asis-l] 2009 Google Online Marketing Challenge

Jim Jansen jjansen at ist.psu.edu
Thu Nov 13 06:35:38 EST 2008

[Apologies for any cross postings.]
Sponsored search is an interesting paradigm for information searching on the Web. Now, there is an vehicle to explore this unique medium as an educational opportunity for students and professors.
Google's Registration is now open for the 2009 Google Online Marketing Challenge, which runs for any three consecutive weeks from late January to late May 2009. http: //services.google.com/events/marketing_challenge_2009_reg
With over 8,000 students from 47 countries, the inaugural Challenge was a huge success. A survey of participating instructors showed that 96% would recommend the Challenge to other instructors, and the same percentage would run the Challenge in a future class.
Give your students a compelling learning experience and maybe win a week's holiday, for you and the students, at a five star hotel in San Francisco. Part of your holiday includes a day at the nearby Googleplex, to meet the team behind AdWords.
Here's how the Challenge works: Your students receive US$ 200 in Google ads to drive traffic to a business website of their choosing. Google also provides teaching materials and other resources. Students compete with groups from their institution and with student teams globally.
The Challenge is not a simulation. Students enjoy gaining real-world experience, spending real money for a real client. You have a great student project; clients gain free advertising and Internet consulting. Your department and school garner good public relations from the client businesses.
The Challenge is open to undergraduate and graduate students anywhere in the world, details at http: //www.google.com/onlinechallenge/. If interested, this Journal of Interactive Advertising article describes incorporating the Challenge into your class and gives a few hints for being competitive. http: //jiad.org/article109
You can also send questions to Jamie Murphy <jmurphy @biz.uwa.edu.au>, or
   * Charles Hofacker <chofack @cob.fsu.edu>, Florida State University,
representing the Americas.
   * Ana Isabel Canhoto <Ana.Canhoto @henleymc.ac.uk>, Henley Management
College, representing Europe, the Middle East and Africa.
   * Larry Neale <l.neale @qut.edu.au>, Queensland University of
Technology, representing Australia and Asia Pacific.
   * Over a dozen academics on the Challenge Academic Panel
<http: //www.google.com/onlinechallenge/panel.html>
Thank you for your attention and we hope you will enter your students in the 2009 Google Online Marketing Challenge.
Jim Jansen
College of Information Sciences and Technology
The Pennsylvania State University
329F Information Sciences and Technology Building
University Park, PA 16802
Office: 814-865-6459
Fax: 814-865-6426

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